You know how your brand looks. Here's how it sounds.
One documented system for your brand's sound, plus a sonic logo and a 60-second brand theme built from it, so every video, ad, and launch sounds like the same brand.
Without rules, every video sounds like a different brand.
Your logo has a usage guide. Your voice has a style guide. Your sound gets decided by whoever is editing that week.
- Every editor and agency picks music their own way
- Stock tracks your competitors are using too
- No way to brief a composer or say why a track is wrong
- Licensing questions nobody can answer quickly
What's inside
Six sections. One sound.
Written so your team, your agencies, and any composer you hire can follow it. Take a look inside.
- Tempo
- 84–96 BPM. Never rushed.
- Harmony
- Minor keys that resolve to major
- Instruments
- Rhodes, upright bass, brushed drums, warm horns
- Texture
- Tape warmth, real rooms, a little imperfection
- References
- Late-'60s soul, recorded today
- Logo
- Closes every video and ad. Never cut short.
- Theme
- Launches, events, podcast intros, and hold music
- ✓Brief from section 02, not a reference track
- ✓Confirm the license covers paid media
- ✓Keep cue sheets for broadcast
- ✕Put trending audio on paid ads
- ✕Ship the temp track
- ✕Use music that breaks section 01
- Owner
- Brand lead keeps the guidelines current
- Partners
- Every agency gets the guide with the brief
- Review
- Revisit once a year, or with any rebrand
Example pages. Yours are written for your brand.
What you get
Not just a document. Your sound, ready to use.
You'll hear your sonic logo and brand theme for the first time in your Sound Session, composed from the guidelines we build together.
Included
- Your Sound Guidelines, all six sections
- A sonic logo
- A 60-second brand theme
- A Story Session and a Sound Session with us
Add when you need them
- 30, 15, and 6-second cutdowns and stems of your theme
- Original tracks built from your guidelines
- Signature sounds for product, UI, and events
How it comes together.
Three conversations. Between them, we do the work.
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01
Free · 30 min Intro Call
A short conversation to confirm fit, scope, and timing.
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02
Discovery Story Session
We dig into who your brand is for, how it should feel, and what it should never sound like. Then we write your guidelines and compose your sonic logo and theme.
Already had a Creative Sound Strategy session? That counts as your Story Session.
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03
The reveal Sound Session
We walk you through your guidelines and play your sonic logo and theme for the first time. Two rounds of revisions follow.
Two ways to get yours.
Your guidelines, sonic logo, and 60-second theme, delivered as a single project.
Get your guidelinesGuidelines Core in month 1 and the full guide by month 2, plus 3 original tracks every month and 20 hours of studio time.
Apply for a slotYour sonic logo and theme are exclusively yours, for good. Questions about rights? Read the FAQ.
Ready to hear your brand?
Tell us about your brand and we'll set up a free Intro Call. Not sure yet? Start with a strategy session, and the $500 is credited toward your guidelines.