I spent years telling stories. Now, I give them a sound.

I started my career on the team that built the StoryBrand SB7 framework, helping companies clarify their message so customers actually listen. I've taught it for years, and it often shapes my approach to brand storytelling: a brand isn't the hero. The customer is.

Then music pulled me in. As Creative Director at That Sound, I helped scale a boutique drum sample company into one of the most respected names in the industry, so much that Splice took notice and acquired it. At Splice, I helped launch more than 30 sample labels, introduced behavioral merchandising, published 100+ content stories, and self-produced highly-engaged content for music creators. This gave me an opportunity to see what happens when great sound meets a clear story.

All along, I was making records. As a producer, I've operated across genres, making everything from warm, soulful, analog-driven, sample-based vibes to orchestral hip-hop bangers, psychological tension cues, and everything in between. I'm blessed to have had my work placed on Netflix, Prime Video, MTV, Peacock, and the Oprah Winfrey Network (OWN).

The Analog Supply Co. Studio is where it all comes together. We start with your story, then build a sound that tells it everywhere your brand shows up.